The Sims Social runs on Dunkin' with in-game items and boosts

Look, The Sims are people, too (sort of), and deserve a cup 'o joe every once in awhile. EA has come out of the gate swinging with The Sims Social, backing it up already with an in-game promotion by Dunkin' Donuts. The American coffee and donuts chain officially announced that several of its menu items have been given the Simlish treatment in an ambitious six-month long campaign.

Once a month for the next six months, players can send their friends one coffee and one food item (pictured) for an extra boost. (Well, then these better be pretty massive boosts.)

Aside from the usual gifting, players will also unlock Dunkin' Donuts-themed consumables as they progress through the game. Finally, if players "Like" the Dunkin' Donuts Facebook page, they'll score two more items to decorate their Sims' homes with, one of which is a beach chair that their Sims can relax on and drink Dunkin' Donuts coffee.

However, a point driven by EA and Dunkin' Donuts is that this brand integration is relevant to The Sims Social and adds a level of realism. Regardless of how relevant it is, while it's much appreciated, this is still a marketing push. However, it speaks volumes to not only how quickly The Sims Social is growing--it's already reached over 7 million players despite its launch issues--but how confident EA is in the game.

If not built around a brand entirely, most Facebook games need to hit several millions of players before even considering bringing in brand integration. It seems as if The Sims brand is speaking for itself in The Sims Social's rapid growth, but what we're all waiting for is to see how far that will take the game and for how long can it keep the momentum. One game has to touch FarmVille numbers eventually, and perhaps we're looking right at it.

Are you digging the Dunkin' Donuts branding in The Sims Social? Do you think this game is EA's way into the ring with Zynga?

Quote of the Moment: 'A brand is never a replacement for a good game'

Branding
That's all well and good, but it's also not to say that brands aren't "extremely important" to Facebook games today. Playfish GM John Earner made the quip to GamesIndustry.biz during a recent interview. According to Earner, the Facebook game space is growing increasingly crowded. In other words, big time creators like Zynga, Playfish and wooga have a competitive advantage.

"So I think brands are now extremely important, and I think that you either are a big player in the space already and you have an installed base of users, or you have a... man, otherwise I think you're in big trouble," Earner said to GI.biz. "It has just become a much more mature platform, and I'm not saying somebody can't rise up from the bottom--sure they can--but the barriers to entry now have changed in a big way and it's become a lot harder. I see that trend continuing, but at the end of the day, though, a brand is never a replacement for a good game. If you have a great product and a great brand, you'll have a lot of success."

Branding in Facebook games has become almost a norm among the top developers and games. While Zynga has been a bit slow on the uptake when it comes to branded games, the company has employed the pull of major celebrities and companies for some time now. And soon, the company will have its very first branded game: Adventure World: An Indiana Jones Game.

We've been told before that the day of the indie game creator on Facebook is through. However, Earner may be right--just look at games like Weeds Social Club and Dexter Slice of Life. While the latter does add refreshing new gameplay, neither of which have exactly taken off, according to AppData. Sadly, it'll eventually be first instinct to see whether Feature Film A, TV Show B or Video Game C has a Facebook game. Check out the interview in full here to learn much more about The Sims Social.

Are you digging The Sims Social still? Are you excited or disappointed at the prospect of branding gaining popularity in social games?

Sims Social: Claim your free Plants vs Zombies Sunflower

Among the free Social Points, Simoleons and SimCash given away by Playfish on the Sims Social fan page on Facebook, you can occasionally find the rare, exclusive treasure. Sure, Social Points and SimCash are definitely appreciated, but when it comes to cross-promotions between the Sims Social and Playfish's Plants vs Zombies, well, that's something a bit more special.

For a limited time, you can now claim a Sunflower from Plants vs Zombies for use in your own home as a decoration. If you've spotted this Sunflower hanging around Bella's House when you visit her, you can now claim one for yourself by clicking on this link right here. This link is universal, so anyone can click on it, but you can only do so once (unfortunately). Believe me, I'd love to have an army of Sunflowers lining my garden as well (for the inevitable zombie apocalypse), but hopefully this one will be able to offer enough sunshine to last us a short while, at least until we can dig out the heavy artillery - shotguns and the like. Have I thought too far into this? Probably.

All I know for sure is that this plant is awesome, and Plants vs Zombies is awesome, and you should definitely claim a Sunflower for your house! Just make to do so fast - there's no telling when the link will become inactive, taking your chance at a free Sunflower right along with it!

Have you already claimed your free Sunflower from this Plants vs Zombies cross-promotion? What other games would you like to see incorporated into Sims Social?

Playfish says goodbye to Hotel City, My Empire and four more games

The Sims Social might have dethroned the mighty FarmVille, but its success may have cut into Playfish's other Facebook games and sent them to a speedier doom, too. On August 30th, the word went out in the official Playfish forums that Hotel City, My Empire, Who Has The Biggest Brain?, Geo Challenge, Word Challenge and Bowling Buddies will be getting axed Sept. 30.

We used to cover Hotel City back in the day (the game first launched on March 26, 2010) and can remember when it was a big deal. The game was well made and had once held an all-time high of 13 million monthly players and 3 million daily players. Right now, it's at 1.4 million monthly players and about 100,000 dailies, ranking it the 9th most-played Playfish and EA game on Facebook. But it's clear that won't be enough to save it.

Hotel City's popularity is followed closely by Bowling Buddies, Word Challenge, then Geo Challenge. Finally, far beneath them all on the social games ladder are Who Has The Biggest Brain? and My Empire. Though, at least one player suspects it may not be all about numbers, because Country Story currently ranks 10th behind Hotel City. But there's been no announcement to shut it down (yet).

Are you going to miss any of these Playfish games? Care to start a betting pool on the death of Country Story? Sound off in the comments. 1 Comment

The Sims Social celebrates fans with a week of free stuff

Free stuff? Yes, please, I'll take some of that! With almost 61 million players (and climbing), the folks at EA / Playfish have a lot to be thankful for when it comes to the Sims Social on Facebook. As a way to thank their ever-growing player base for their support (even when the game suffered from some nagging loading and gameplay issues), the developers have launched a week long celebration involving free stuff that will be given away, apparently on a daily basis.

To start, we're given a gift of Social Points - a whopping 400 Social Points at that. Since your other methods of earning Social Points normally come in small increments (of 10 or less per action) when visiting friends, this really is a substantial prize. Remember, these Social Points work as a form of third currency in the game, and can be used to purchase exclusive decorations or other home items that aren't available through any other method or currency.

We've also been told that we'll be able to increase our land size in the future, although that wasn't exactly announced in as many words. To be specific, we're asked if we "need more space to build your dream home" and that with that question comes a secret that the developers just couldn't hold in anymore. We're even asked "If you could expand your land, what is the first room you'd build on it?"

Put two and two together here, and you're left with the answer that land size will soon be increasing, although no particular release date was announced (unfortunately). If you're like me, your home has already filled most nooks and crannies of land in our admittedly small square, and is surrounded by outdoor goodies to boot. Being able to increase the size of our house plot is a huge deal, and we'll make sure to let you know when that feature / ability launches as soon as it does.

In the meantime, keep checking back with the game's Facebook fan page for additional links / announcements of free prizes, and click right here to claim your free 400 Social Points.

What sorts of prizes are you hoping to receive in this week-long event of free stuff? What will you purchase with your 400 free Social Points? Sound off in the comments.